Accordion Insert

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Accordion Insert

A piece of marketing literature that has been folded using at least two parallel creases such that there are at least three equally sized folds. An accordion insert is designed to compact as much information as possible into a small, easily deliverable space. It is used commonly in direct mail.
References in periodicals archive ?
Accordion inserts have flexible, pleated side walls that accommodate variations in reconditioned drum heights.
Diamond supplied the compact package's paperboard components, including the booklet, accordion inserts, fold-over coupon, counter display and header.
include Elle, Harper's Bazaar, Vogue, W, Details, GQ, Sports Illustrated, Entertainment Weekly, Interview, Spin, In Style and Cosmopolitan -- some with eight-page accordion inserts or pull-out poster-size imagery.