Accordion Insert

Accordion Insert

A piece of marketing literature that has been folded using at least two parallel creases such that there are at least three equally sized folds. An accordion insert is designed to compact as much information as possible into a small, easily deliverable space. It is used commonly in direct mail.
References in periodicals archive ?
Diamond Packaging made the paperboard components for the package, including a booklet, accordion insert, fold-over coupon, counter display and header.
Resealable glue was then applied to the pocket to hold the removable accordion insert.
Accordion inserts have flexible, pleated side walls that accommodate variations in reconditioned drum heights.
include Elle, Harper's Bazaar, Vogue, W, Details, GQ, Sports Illustrated, Entertainment Weekly, Interview, Spin, In Style and Cosmopolitan -- some with eight-page accordion inserts or pull-out poster-size imagery.