Accordion Fold

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Accordion Fold

A way to fold paper in which one makes at least two parallel creases such that there are at least three equally sized folds. This is used in marketing literature, especially in direct mail, to compact as much information as possible into a small, easily deliverable space.
References in periodicals archive ?
2 - Make 11/2-inch wide accordion folds, creasing each fold.
A third of people (31 percent) create a "snowball," while 28 percent fold it into squares, 15 percent wrap their entire hand and 14 percent perform accordion folds along the dotted lines.