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Above-the-Line Cost |
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Above-the-Line Cost In advertising, the costs related to non-technical aspects of the production of a commercial to air on television or over the radio. Above the line costs include paying actors, script writers, and so forth. They do not include technical issues like special effects or equipment. See also: Below-the-line cost. Want to thank TFD for its existence? Tell a friend about us, add a link to this page, add the site to iGoogle, or visit the webmaster's page for free fun content. |
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