Above the Line

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Above the Line

1. Income and expenses a company incurs in its day-to-day operations. Above the line items increase or decrease the company's profit. These items are called above the line because they do not deal with how profits or losses are distributed. See also: Below the line.

2. Advertising in which a company buys space or airtime as opposed to only paying commissions on the revenue earned from the advertising. For example, a commercial on television is above the line, while telemarketing is not.

3. A tax deduction one takes on one's gross income instead of one's adjusted gross income.
References in periodicals archive ?
Above the fold, senior writer Ishmael Lateef Ahmed went one-on-one with former St.
In addition to Q1Media's proprietary ad technology and innovative ad units, which are always viewable and above the fold, the company has instituted policies and procedures to ensure its advertisers' messages are presented on sites with high quality traffic.
Former employees of the Suburban Journals say that in late 1997 word came down from top management not to run photographs of African Americans above the fold on the front pages of the South County Journal and the West County Journal.
OnTheSide provides publishers an incremental revenue stream utilizing Google AdSense and other competing monetization offerings by running their display ads always above the fold and only when 100% of the ad can fit on the viewer's screen outside of the content page.
Given the prominent play of the series and its staggering reach, the paper should have played the column on page one above the fold, not on the front of its Perspective section.
Because product detail pages are so specific to one product, he needed to find a way to showcase a full catalog of products on the detail pages C above the fold C to ensure customers could readily find the products they wanted to purchase.
It ran the following day on the Metro section front, above the fold.