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Abandon Rate

   Also found in: Acronyms 0.01 sec.
Abandon Rate
The number of phone calls a telemarketer makes that the potential customer or contact hangs up on automatically without listening, expressed as a percentage of total phone calls made. A high abandon rate may indicate the telemarketer is not performing his/her job efficiently.


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The study analyzed six credit unions' transition to PSCU Financial Services' call center services, finding that extending service hours to 24/7 reduced abandon rates and expenses while improving member satisfaction.
The same study shows that call abandon rates more than doubled to 14 percent of all calls in 2007 from just six percent in 1997 and that callers are abandoning a call after waiting on average 45 seconds compared with 53 seconds in 1997.
Due to a lack of reporting tools, the call abandon rate was the only metric Walls' team could track, but it spoke volumes about the need for a new solution.
 
 
 
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