AIDA


Also found in: Dictionary, Medical, Legal, Acronyms, Encyclopedia, Wikipedia.

Awareness, Interest, Desire, Action

In marketing, a model of the four steps a person takes in deciding upon an action (especially a purchase). Awareness occurs when, through advertising or word of mouth, a person comes to know the existence of the product. Interest is a curiosity that causes the person to seek out more information. Desire is the state in which the person wants the product. Finally, action occurs when the customer buys the product or commits the desired act. This model is used in marketing both goods and intangibles, such as political campaigns. It is abbreviated AIDA.

AIDA

awareness, interest, desire, action – the stages through which a consumer is intended to be taken by ADVERTISING messages before purchasing a product.
References in periodicals archive ?
About AIDA Cruises AIDA Cruises is one of Germany's fastest growing and most financially successful tourism businesses and currently employs around 7,000 people from 40 countries.
Added Thamm: "We also look forward to adding Felix to our senior leadership team and having him continue the great momentum that AIDA Cruises has established as one of the top cruise lines in the world.
Further information about AIDA Cruises can be found at http://www.
At first people do think I'm joking when I wheel out AIDA but it isn't long before they see the relevance between a skeleton and marketing.
3, 2011 /PRNewswire/ -- Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK) today announced it has reached agreements for the construction of three new cruise ships - one 132,500-ton vessel for its Costa Cruises brand and two 125,000-ton ships for its AIDA Cruises brand.
AIDA is headquartered in Buffalo, New York and plans on opening an additional office in New York City in the fourth quarter.
Although AIDA was only introduced in June 1996, she has become the best known cruise ship in Germany with the highest consumer and travel agent preference.
AIDA CLOSED-ENDED FUND LIMITED The Aida Closed Ended Fund Limited Canada Court, Upland Road, St Peter Port, Guernsey, GY1 3QE Registered Number: 45968
The shares are trading on Nasdaq under the symbol AIDA and the Redeemable Warrants under the symbol AIDAW.
Indeed, this is one of the most all-round satisfying Aidas I have seen.