AIDA


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Awareness, Interest, Desire, Action

In marketing, a model of the four steps a person takes in deciding upon an action (especially a purchase). Awareness occurs when, through advertising or word of mouth, a person comes to know the existence of the product. Interest is a curiosity that causes the person to seek out more information. Desire is the state in which the person wants the product. Finally, action occurs when the customer buys the product or commits the desired act. This model is used in marketing both goods and intangibles, such as political campaigns. It is abbreviated AIDA.

AIDA

awareness, interest, desire, action – the stages through which a consumer is intended to be taken by ADVERTISING messages before purchasing a product.
References in periodicals archive ?
All offers from AIDA Vacation World can be booked directly with your travel agent, at www.
With 41 arrivals in 2016, this year AIDA Cruises is once again the most important partner of the Hanseatic City of Rostock in the area of cruises, and one of the key economic factors for the region as a whole.
At first people do think I'm joking when I wheel out AIDA but it isn't long before they see the relevance between a skeleton and marketing.
Then, by means of 3D glasses or a digital ship model, visitors can take a virtual tour of the eleven ships in the AIDA fleet.
In addition, those who take the AIDA Vacation Tour anywhere along its route will have a chance to win unique prizes such as a romantic candlelight dinner in the AIDAprima show stateroom, luxurious AIDA Beauty packs, and many other items.
In addition, the AIDA Kids & Teens crew puts together an entertaining program on every cruise.
Sabre Holdings and Carnival Corporation are working closely to add new cruise brands - Costa Cruises, Cunard Line, Seabourn, P&O Cruises, Ocean Village, Swan Hellenic and AIDA - to Sabre Holdings' electronic booking channels, as well as enhance their booking tools with additional functionality made available through the Carnival XML API.
With Dubai targeting one million cruise guests by 2020, the company expects its partnership with AIDA Cruises and other leading cruise companies to further position Cruise Arabia & the wider region as a sought-after cruise destination, said Jasem Zaiton, dnatas Cruise Manager.
Prior to AIDA Cruises, Soulsby held positions at Minit Service GmbH, P&O Nedlloyd Srl and P&O Containers B.
AIDA is a full service marketing and Internet company whose focus is the managing, development and integration of Internet technology, software systems, site design, networking and connectivity of Main Street and middle market businesses.
They will be built to a high specification similar to AIDA with 1,270 lower berths.
Indeed, this is one of the most all-round satisfying Aidas I have seen.