American Customer Satisfaction Index

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American Customer Satisfaction Index

An economic indicator in the United States. It measures satisfaction with various products in approximately 80,000 consumers a year. It uses econometric modeling to complement the surveys. The Index has been published since 1994 and is based at the University of Michigan.
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Super regional banks are included in the ACSI by name for the first time this year, and the leaders of this group rank far ahead of their national counterparts.
Satisfaction with websites and satisfaction with the overall purchase process can vary, ACSI noted.
Commenting on the ACSI deal, Danny Miller, President of York Specialized Loss Adjusting (York SLA), said, "This acquisition builds upon and enhances our presence and reputation in both the London Market and Energy Sector and expands our service offerings.
based Supervalu seems to struggle as other food retailers have become more competitive on price, the ACSI report notes.
Students will be encouraged to focus on various aspects of ACSI's business such as market surveys and focus groups, creating reports that have academic value to the students and practical value to ACSI.
One disturbing note in the ACSI analysis: "As more dissatisfied car owners are leaving Detroit in favor of the more satisfying foreign competition, the net effect is higher overall customer satisfaction for the industry as a whole.
Overall, carbonated soft drink consumption declined 1% in 2011, but this has less to do with customer satisfaction than with a shift in consumer preference prompted by growing health concerns about sugary sodas," says Claes Fornell, ACSI founder and author of The Satisfied Customer: Winners and Losers in the Battle for Buyer Preference.
Only once in the past 20 years has ACSI plunged in a similar way, in 1995-1997.
Apple continues its ACSI dominance in PCs with a score of 84, well ahead of the rest of the industry.
Not only must the government do a better job satisfying citizens, but it will likely have to do so with fewer resources in the years ahead," said Professor Claes Fornell, head of the ACSI and author of The Satisfied Customer.
Foreign-made cars have a significant advantage in customer satisfaction and 77 percent of the above-average nameplates in the ACSI are imports.
Assuming no short-term change in other factors, the ACSI data point to continued slow consumer spending growth of 2.