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ABC Statement
(redirected from ABC Statements)

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ABC Statement
In publishing, a semi-annual statement detailing statistical information on a publication, especially its circulation. Companies file ABC Statements with either the Audit Bureau of Circulations or the Business Publications Audit of Circulations. ABC Statements help companies attract advertisers by providing succinct reports on their publications.


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This information will be available to ABC-member advertisers and advertising agencies in a password-protected area of ABC's Web site, not on ABC statements.
Source: 6/30/01 ABC Statements & Nielsen Media Research study conducted 2/01, based on 1200 total sites; Student Monitor Fall 2000, viewership includes duplication.
Qualified programs may run past that date for the duration of the initial agreement and be reported as "paid" on corresponding ABC statements.
 
 
 
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