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ABC Statement

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ABC Statement
In publishing, a semi-annual statement detailing statistical information on a publication, especially its circulation. Companies file ABC Statements with either the Audit Bureau of Circulations or the Business Publications Audit of Circulations. ABC Statements help companies attract advertisers by providing succinct reports on their publications.


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An ABC statement said the retailer plans to develop the eco-intelligence program to include solar energy, home audits and retrofits that offer shoppers "intelligent investments which pay for themselves over time.
This information will be available to ABC-member advertisers and advertising agencies in a password-protected area of ABC's Web site, not on ABC statements.
The revised ABC statement for December removed an average of 3,956 copies of the FT from the Europe edition other countries category.
 
 
 
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