ABC Statement

ABC Statement

In publishing, a semi-annual statement detailing statistical information on a publication, especially its circulation. Companies file ABC Statements with either the Audit Bureau of Circulations or the Business Publications Audit of Circulations. ABC Statements help companies attract advertisers by providing succinct reports on their publications.
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The ABC statement follows news of the publication of a report by the National Toxicology Program that showed that a special formulation of a Chinese ginkgo extract produced cancers in certain strains of rats and mice in a series of animal toxicology studies performed over two years In the conclusion of the report, the authors wrote, "We conclude that Ginkgo biloba extract caused cancers of the thyroid gland in male and female rats and male mice and cancers of the liver in male and female mice.
An ABC statement said the retailer plans to develop the eco-intelligence program to include solar energy, home audits and retrofits that offer shoppers "intelligent investments which pay for themselves over time.
Scott Heekin-Canedy, president and general manager, The New York Times said, "This latest ABC statement illustrates the great strength of the overall New York Times brand and our strong performance in the period is a tribute to the success of our digital subscription strategy.
The proposal calls for the paid circulation figure to appear in boldface on the front page of the ABC statement, while also providing lightface lines for "other circulation" and "total distribution.
Additional highlights from the ABC statement include: -- DTI's average global circulation is 37,481 in 150 countries, the highest circulation among defense publications and 1,000 subscribers ahead of #2, Defense News.
For the June-December 2005 ABC statement, Entrepreneur reports a total circulation of 606,996.
The magazine's ABC statement for the six months ended June 30, 2005, showed a gain of 8% in paid circulation to 1,248,647 for the period -- sustaining a 5-year record of consecutive year over year circulation growth.
According to the ABC statement dated December 31, 2002, FHM magazine's total circulation was 1,061,122, representing 216,995 more FHM readers in the second half of 2002 as compared to the same period in 2001 (for the period ending 12.