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In the BCG growth share matrix, the quadrant representing companies, especially subsidies, that require minimal cash injections but have low market shares, and therefore usually operate with little or no profit. These companies usually exist in mature industries with well established but not very profitable markets, products, or brands. Some analysts recommend selling dogs, as they have little potential for growth; however, because they require little capital to operate, they may be useful and may perhaps produce an earnings surprise. See also: Marketing, Portfolio analysis.


Slang for an undesirable property.

References in classic literature ?
It was the steam -- the steam -- that was going down; and what between the firemen going faint and the chief going silly, it was worse than a dog's life for him; he didn't care a tinker's curse how soon the whole show was blown out of the water.
I've heard all the preachers and all the prime ministers--for I'm a thinking man and game for politics or religion or social reform same as all the other amusements--and I tell you it's a dog's life anyway you look at it.

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