Alternate Weeks
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Alternate Weeks

In broadcast advertising, an agreement whereby a radio or television station puts out a commercial for one week, then refrains for a week, then puts it out for one more week. The advertiser then pays for two weeks of advertising even though the commercial will be broadcast over the course of three weeks.

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Alternate Weeks (redirected from A/W)

Alternate Weeks
(redirected from A/W)