Aesthetics

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Aesthetics

Physical beauty. It is an important concept in marketing because consumers may be more inclined to buy a product they find aesthetically pleasing.
References in classic literature ?
He could not make me out when I criticised the style of Dickens; and when I praised Thackeray's style to the disadvantage of Dickens's he could only accuse me of a sort of aesthetic snobbishness in my preference.
Though both alike, we admit it cordially, have a genuine sense of the eternal moral charm of "renunciation," something even of the thirst for martyrdom, for those wonderful, inaccessible, cold heights of the Imitation, eternal also in their aesthetic charm.
Some gorgeous blooms upon a flowering shrub at a little distance from his machine caught the attention of his aesthetic eye, and as he puffed upon his cigarette, he walked over to examine the flowers more closely.
He was feasting his love of beauty at this table where eating was an aesthetic function.